There's a new kid on the block - there's a new blog on the net. It's Start's Thursday, and its devoted to the art and history of coming attraction slides. The blog is authored by Rob Byrne, a Bay Area film preservationist and the Vice President of the Silent Film Festival board of directors.
Byrne's blog is only ten days old, but already he's posted a handful of fascinating entries on coming attraction slides, an early means of advertising movies. Glass slides were, in a way, the precursor to the movie trailer. They were shown in theaters, usually before a film. And interestingly enough, the two forms of promotion began about the same time and existed side by side for many years. [Like lobby cards, posters, and movie heralds, glass slides could be ordered by local theater managers from the studio and area film exchange.]
So far, posts have traced the history of glass slides, their fascinating "anatomy," variations between the same slides, their use in various countries, and more. It's surprising to learn, for example, that this seemingly old fashioned medium was in use in the United States as recently as 1952, and in Australia as recently as 1982. Each of the entries on Start's Thursday are illustrated - which makes this new blog required reading. Be sure and check it out.